Search Engine Optimization
Basic SEO techniques include optimizing pages and content for key search terms, keeping your site structure organized, and monitoring and repairing broken or harmful links to allow search engines to properly index your pages.
More advanced efforts include building links from high ranking sites with relative information, managing online reviews, and claiming and optimizing key directories and map listings.
Search optimization methods are constantly changing. Wide Web will keep your site optimized and your team informed of new factors that affect your ranking in search.