Basics of Directory Marketing

Basics of Directory Marketing

What is Directory Marketing?

It might seem small but claiming and submitting complete profiles to online directories can help boost your ranking in search results. Directory marketing focuses on finding relevant directories for your business and claiming your listing. There are two parts to directory marketing: local and industry-specific. Local directory marketing helps businesses with local addresses and a physical store front. Industry-specific listings help you target a specific audience since those directories target a specific audience.

Local Directory Marketing

Being listed in local directories may not seem like a big deal, but it is when you want to be found online. It's necessary to be listed in directories like Apple Maps, Bing Local, and Yahoo! because the listings help you to compete with other local businesses and boost your SEO (search engine optimization).

Claiming listings can be very tedious depending on the directory, and it can become complicated if your business has any previous or incorrect contact information listed. However, if your business has changed locations or phone numbers, it's extremely important that the information is updated in directories. Listings from Yahoo!, Apple, Bing and others that are similar "share information" with smaller directories, and there are thousands of those.

Industry-Specific Directories

In addition to the major directory listings, there are industry-specific listings that could be beneficial to your business. Some industry-specific listings charge for a business listing, but it gives you the opportunity to be listed where your consumer audience is searching. Currently, we have clients that utilize industry-specific listings in the oilfield, medical and manufacturing industries. These are not the only business listings, but are a few of the major ones.

Wide Web's team can help you determine what type of Directory Marketing is needed for your business. We spend time creating detailed marketing plans that outline your goals and the steps we need to take to achieve those goals. Contact us if you'd like to know if Directory Marketing would benefit your business.